August 2020 NPD: Madden NFL 21 Tackles As Switch Continues Sales Streak

The NPD Group has released its US sales results for August 2020, which once again saw year-over-year growth and a number of new games hitting the top ten in sales figures.

Overall consumer spending in August 2020 hit $3.3 billion, representing a 37% year-over-year increase. Digital content, mobile spending, and subscription services had the largest growth. That brought year-to-date consumer spending up to $29.4 billion, which is 23% higher than the same period of time in 2019.

Hardware spending was up 37% year-over-year, while game content (like DLC and subscriptions) was up 37%, and accessories were up 42%.

Nintendo Switch set a new US August hardware sales record. That beat out the previous record set in 2008 by Nintendo Wii. NPD says that Switch unit sales more than doubled over the same period last year. That strength was reflected in software sales too, as nine of the top 20 are Switch exclusives, and that's without counting digital sales for Switch games.

The top-selling game in August was Madden NFL 21, and this year's entry in the annual football franchise is already #6 in the year-to-date charts. Its strong performance is no surprise, though, as NPD notes this is the 21st year in a row that a Madden NFL game has been the best-seller in its release month.

Madden NFL 21 Was August's Best-Selling Digital PS4 Game
Sony has revealed which games saw the most downloads in August, and in a repeat of 2019, Madden NFL 21 took the top spot in the US and Canadian charts. Beating Call of Duty: Modern Warfare and Fall Guys: Ultimate Knockout, Madden NFL 21's position on the chart is especially noteworthy as it only officially launched on August 28.

Ghost of Tsushima continued to see strong sales, adding to its impressive record of being the fastest-selling new IP on PlayStation 4. Fall Guys also saw positive growth by making its way to the top five thanks to PS Plus offering the game for free to subscribers, while UFC 4 and PGA Tour 2K21 filled out the fifth and sixth positions on the chart, respectively.

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